PLAYER_1 // AVAILABLE FOR NEW PROJECTS

SEBIN
MANGALAN

>>

MUMBAI, INDIA // AFFINITY GLOBAL

I design complex B2B SaaS products that feel effortless — AdTech platforms, enterprise dashboards, AI-native interfaces. I specialise in design systems, data-heavy UIs, and products where clarity is the hardest thing to ship.

▶ VIEW WORK ◈ GET IN TOUCH
// LEVEL LVL 05+
// XP 12 PRODUCTS
// CLASS DESIGNER
// SYSTEMS 03 BUILT
// LOCATION MUMBAI IN

// MISSION_LOG

PROJECTS
THAT SHIPPED.

B2B, enterprise, and consumer products across AdTech, e-commerce, and AI.

// CASE_STUDY

> AFFINITY_GLOBAL

AFFINITY CONSOLE
DESIGN SYSTEM

Rebuilt the core design system powering Affinity's B2B SaaS suite — component libraries, token systems, and documentation that cut design-to-dev handoff time by 40%.

DESIGN_SYSTEMS FIGMA COMPONENTS TOKENS
B2B_SAAS//2024–2025 ★ MISSION_COMPLETE
Banking Goals Case Study - Driving 30% growth in active savings
// CASE_STUDY

> BANKING_APP

BANKING
GOALS

Driving 30% growth in active savings goals — a goal-setting flow that takes users from "I should save more" to "I'm saving for Japan" in under sixty seconds.

UX_DESIGN FINANCIAL_UX MOBILE PRODUCT_STRATEGY
CONSUMER//2026 ★ COMPLETE
// CASE_STUDY

> VEVE

ENTERPRISE PLATFORM
REDESIGN

Full redesign of a European enterprise desktop platform — complex data workflows and multi-panel layouts for power users.

ENTERPRISE DATA_VIZ B2B
ENTERPRISE//2023 ★ COMPLETE

// SKILL_TREE

ABILITIES
UNLOCKED.

✦
PRODUCT_DESIGN
End-to-end product thinking from problem definition through to shipped UI.
UX_RESEARCH
WIREFRAMING
PROTOTYPING
USER_TESTING
INTERACTION
⬡
DESIGN_SYSTEMS
Scalable component libraries and token systems that teams actually use.
COMPONENTS
DESIGN_TOKENS
FIGMA_VARS
ACCESSIBILITY
DOCUMENTATION
◈
ADTECH_UX
Deep domain in SSP, DSP, publisher tools, and advertiser dashboards.
SSP_DSP
AD_FORMATS
ANALYTICS_UX
CAMPAIGN_TOOLS
◎
TOOLS
The instruments I use to get ideas from head to screen.
FIGMA
PROTOPIE
FRAMER
PRINCIPLE
ZEROHEIGHT
▸
AI_UX
Designing AI-native products — conversational UIs, agentic workflows, human-AI collaboration.
AI_FRAMEWORKS
CHAT_INTERFACES
AGENT_DESIGN
PROMPT_UI
✧
SOFT_SKILLS
Design is a team sport. Collaboration and clear thinking matter.
STAKEHOLDER_MGMT
CRITIQUES
CROSS_FUNC
MENTORSHIP

// QUEST_LOG

GAME
HISTORY.

// STAGE_03 — CURRENT
SR. PRODUCT DESIGNER
Affinity Global
★ LVL 3
SEASON 23 — NOW
📍 MUMBAI

Leading UX for the Affinity Console SSP platform — rebuilding the design system, partnering with engineering to ship complex B2B features for publishers and advertisers across 30+ markets.

  • Reduced design-to-dev handoff time by 40% through a comprehensive token system.
  • Led the end-to-end redesign of the brand management dashboard used by 200+ advertisers.
  • Established design critique processes and mentored 2 junior designers.
DESIGN_SYSTEMS B2B_SAAS ADTECH FIGMA
// STAGE_02
PRODUCT DESIGNER
Veve
★ LVL 2
SEASON 21 — 23
📍 MUMBAI

Redesigned the Veve enterprise platform used by European publishers — complex multi-panel data workflows, inventory management, and reporting dashboards.

  • Reduced task completion time by 35% through information architecture restructure.
  • Designed a new multi-panel reporting system handling 10M+ data rows.
  • Shipped native ad format designs for Xiaomi OEM devices.
ENTERPRISE_UX DATA_VIZ PUBLISHER_TOOLS
// STAGE_01 — ORIGIN
POSTGRADUATE PROGRAM
Visual Design & UX Specialization
★ LVL 1
SEASON 19 — 21
📍 INDIA

Postgraduate specialization covering visual design principles, interaction design, usability research, and design thinking methodologies.

  • Specialised in visual design principles and interaction design.
  • Built DocPlus — a healthcare document management platform as capstone project.
VISUAL_DESIGN UX_RESEARCH INTERACTION
collab.exe — sebin@design:~

READY TO
COLLAB?

Whether it's a new product, a design system, or an AI interface — I'm always up for a challenging UX problem.

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